If you’ve been on TikTok lately, you’ve probably seen Blue Shirt Guy — the effortlessly cool dude dancing in a blue button-down, vibing like no one’s watching. And somehow… everyone is watching. His video has gone viral, spawning countless remixes, reactions, and memes. It’s quirky, spontaneous, and just the kind of random moment that TikTok loves to blow up.

But here’s the thing: TikTok trends are fast. Today it’s Blue Shirt Guy, tomorrow it’s a cat playing piano. The speed at which things become popular — and then disappear — is wilder than ever in 2025. We’re living in a time where literally anything can go viral overnight.

And while chasing trends can be fun (and even great for visibility), there’s one thing that always stays in style: strong visuals.

Whether you’re dancing like no one’s watching or showing off your travel photos, the way your content looks matters. Great photo aesthetics — clean color tones, consistent style, and crisp imagery — always make a lasting impression. That’s where tools like Lightroom presets come in. They help you create a recognizable visual language for your brand or personal page. And in a sea of trends, that’s how people remember you.

So yes, enjoy the moment. Jump on a trend if it feels right. Post your version of Blue Shirt Guy if you want. But don’t forget the basics: good lighting, smart editing, and visuals that represent your vibe. Platforms like TikTok and Instagram may be fast-paced, but style and substance always shine through.

Want to level up your visuals? Explore my collection of Lightroom presets designed for creators who want to stand out — no matter the trend.